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User generated content

How to Reach Millennials and Moms with Social Media

November 28, 2016 | Lauren Atieh

Are you reaching the millennial generation and moms through social media? Here are several ways to make social media part of your marketing strategy.

Utilizing Social Media to Empower Your Business

November 28, 2016 | Charlie Fusco

Social media is not going anywhere and it is important for businesses to face facts and utilize it. Here is what retailers need to know about social media and how it can empower its business.

Using Social Media to Bring Your Customer Service and Marketing Teams Together

November 18, 2016 | Michael Lundberg

Creating a customer service plan is no easy task for any business. Setting one up on social media isn’t easy either. In today’s retail climate, retailers cannot run away from bad customer service and social media backlash. Here are several tips to consider when it comes to your customer service plan on social media.

What Retailers Need to Know About Millennials’ Mobile Shopping Habits

November 7, 2016 | Daniela Forte

For retailers to understand a fair share of today’s market, they must understand the mobile shopping habits one of the biggest generations today – millennials. This infographic by Coupofy shares several insights into the millennial brain as it relates to their mobile shopping habits. See what they are and how it can help your business.

Why Retailers Should Sell on Instagram

November 2, 2016 | Daniela Forte

Instagram could be joining other social networks in allowing shoppers to purchase from several retailers on the platform. See what retailers will soon be partnering with Instagram and why it could prove to be beneficial.

Social Login Grows in Popularity

October 20, 2016 | Daniela Forte

Social login is growing in popularity, according to Janrain’s Consumer Identity Trends Survey. The results show that 75% of respondents suffer from password fatigue, and 93% are nonetheless concerned about how their account data is being shared or used. This infographic by Janrain offers more insights about social login behavior.

10 Ways to Use Online Reviews to Make Your Job Easier

October 20, 2016 | Jordan Garner

With the holidays fast upon us, it is important to prepare for this key selling season, that is why it is important customer satisfaction is your primary goal. Here are 10 ways you can leverage your reviews and make your jobs easier.

The New Shopper Journey – Circular and Complex

October 14, 2016 | Rob Garf

There is a fundamental shift in retail, 10 years ago retailers needed a department store to ensure success, now they use social media. Here is an inside look at the new shopper journey.

The Evolution and Future of Social Commerce

September 20, 2016 | Daniela Forte

Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.

Retail On-Demand: 4 Strategies to Attract Consumers

September 8, 2016 | Lori Mitchell-Keller

Like on-demand movies and music, consumers today expect retail on-demand. They are willing to pay more for a fast and efficient shopping experience. This trend is driving retailers to use a variety of innovative offerings, from digital dressing rooms to innovative mPOS technology, to enhance the customer journey.

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