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User generated content

Operations Summit 2015, JackThreads, ecommerce, customer care, customer experience, customer call center, call center, contact center, social media, social media customer care

How JackThreads Brought Social Media in the Contact Center

April 4, 2017 | Jasmine Brown

The contact center is not just about answering complaints from customers anymore. In fact, it has evolved into much more for JackThreads. The online mens apparel brand made social media and engagement the focus in the contact center in an effort to provide a positive experience for its customers. See how social media played such a role.

Be a Sherpa: Guiding Loyalty Through Consumer Experiences

April 3, 2017 | Jasmine Brown

What makes a customer choose to do business with a retailer for the first time? Better yet, what makes a customer loyal to that brand? The customer today is extremely connected so it is important to find a relevant, frictionless experience. Here are several ways to make the shopping experience both memorable and simple.

Choosing the Right Social Media Network for your Business

April 3, 2017 | Jasmine Brown

Social media is changing constantly today, so retailers are challenged with finding the right social media network that will provide the best engagement between their customers. Here is a deep-dive look at the best social media network for your business.

Customer Service, customer service reps, social media, Twitter, Facebook, retail, Forrester, Conversocial, contact center, contact center agents

The Value of Leveraging Customer Feedback

February 24, 2017 | Daniela Forte

Customer feedback is vital in any business or industry and retailers in particular are utilizing it to not only put specific products under a microscope but also to analyze how they’re providing the best experience across all their channels. Here is how to successfully leverage your customer feedback in the contact center.

Selling Consumer Packaged Goods in a Social Media World

December 12, 2016 | Daniela Forte

Today, 76% of consumers will purchase consumer packaged goods online. This leads to brands spending $5.97 billion on digital marketing for these products. This infographic by Adaptly illustrates those challenges are and how to solve them.

Express Grows Ecommerce, Brand Awareness

December 6, 2016 | Daniela Forte

Express Inc. saw a successful third quarter in ecommerce and made moves through marketing and merchandise messaging. See how Express did and what their plans are going forward.

crystal ball

What Retailers Can Expect in 2017

December 6, 2016 | Sue Welch

With 2017 just around the corner, retailers have a lot to look forward to when it comes to what the future holds in the retail industry. Here are some predictions and what they will mean for retailers in 2017.

The Importance of Social Media Across the Customer Journey

November 30, 2016 | MCM Staff

Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.

6 Things to Remember When Marketing to Millennials

November 29, 2016 | Jon Corwin

Millennials are not an easy demographic to sell to. Millennials are a very specific audience that must be sold to strategically. Here are six things to remember when you are marketing to the millennial generation.

What’s the Value of a Hashtag? The Pros and Cons for Marketers

November 29, 2016 | Ben Plomion

Is there value in the use of a hashtag for brands? Here is what retailers need to know before they move forward with the use of hashtag. See what consumers are using it and whether it has proven beneficial.

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