Social media is an invaluable tool for ecommerce. Shoppers turn to social media for both its common knowledge and advice before making a purchase. Here are what some of the masterminds behind some of today’s most popular social media platforms plan to make the ecommerce experience part of their platforms.
Express Inc. saw a successful third quarter in ecommerce and made moves through marketing and merchandise messaging. See how Express did and what their plans are going forward.
Instagram could be joining other social networks in allowing shoppers to purchase from several retailers on the platform. See what retailers will soon be partnering with Instagram and why it could prove to be beneficial.
There is a fundamental shift in retail, 10 years ago retailers needed a department store to ensure success, now they use social media. Here is an inside look at the new shopper journey.
With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.
Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. See what this could mean for your brand.
Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.
Instagram is the place on mobile where marketers go to tell inspiring visual stories that drive business results especially during the holidays. See some of the key findings and how it is helping marketers this season.
Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars. See which social media platforms are rolling out the latest features.
Social media is an active channel for marketers, in fact, 76% of emails today contain a social media button, while only 14% of emails contain social images. See how marketers can better leverage Instagram images for their brand.