With the holidays fast upon us, it is important to prepare for this key selling season, that is why it is important customer satisfaction is your primary goal. Here are 10 ways you can leverage your reviews and make your jobs easier.
There is a fundamental shift in retail, 10 years ago retailers needed a department store to ensure success, now they use social media. Here is an inside look at the new shopper journey.
Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.
Like on-demand movies and music, consumers today expect retail on-demand. They are willing to pay more for a fast and efficient shopping experience. This trend is driving retailers to use a variety of innovative offerings, from digital dressing rooms to innovative mPOS technology, to enhance the customer journey.
Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey. A recent report from Boston Retail Partners, “Enhancing Customer Engagement Through Social Media,” identifies five key areas where retailers should utilize social media to improve the customer journey.
It is being predicted that in five years that it will all be about video on Facebook and that it is a richer source of advertising for marketers. See how video can provide your consumers with just the right amount of content without losing their attention.
There is a rise in multimedia obsession with the likes of Giphy and Facebook Messenger playing a major role in today’s retail environment. See how multimedia is flooding the internet in today’s retail environment.
The world, especially the marketing world, has become a little obsessed with data, and for good reason. While much of the possibilities are still in the realm of imagination, big data can be used to tell the customer story much more effectively than simple research and intuition.
Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.
With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.