Mobile Drives Ecommerce Spending
Ross Kramer, CEO of Listrak told Multichannel Merchant during IRCE 2015 that consumers are embracing mobile at an increasingly high rate. See what else he shares about the biggest trends in ecommerce today.
ReTargeting
Silver Star Brands Talks Trends in Ecommerce
Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.
Thanks for the Retargeting, Sears!
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
Rue La La Reactivates Dormant Customers
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
Wine Enthusiast Raises the Bar on its Email Program
Wine Enthusiast, a wine accessories and gift retailer, has upped the ante on its email program by adding a new window shopping functionality. See how this will benefit its email program.
3 Ways to Maximize the Mobile Inbox
It’s easy to overthink and overcomplicate mobile optimization initiatives. New devices are being introduced all of the time. Here are three ways to maximize the mobile inbox.
3 Ways to Let Love Rule … In the Inbox
With Valentine’s Day approaching, how are you sharing some love with your subscribers? Here are three ways to show them what you have done for them lately.
How Marketers Can Better Engage with Movers
Epsilon released results of its 2015 New Mover Report which looked at consumer’s reasons for moving and associated purchase behaviors. See what results were found.
Emailing Canada: Truths and Myths
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
Bronto Software Launches New Cart Recovery App
Leading Commerce Marketing Platform Provider Introduces App to Recover
Lost Revenue Resulting from Shopping Cart Abandonment