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Loyalty programs

Hallmark and Walgreens Collaborate to Offer a Personalized Brand Experience

November 9, 2017 | Daniela Forte

Through custom-created greeting cards by Hallmark Business Connections, the B2B subsidiary of Hallmark, Walgreens was able to deliver messages of gratitude to customers. Here is how the initiative created more brand loyalty between both companies and customers.

How Loyalty Programs Are an Effective Tool to Drive Retailer Growth

October 3, 2017 | Jeff Hassman

The increasing competition in retail is forcing brands to reevaluate how they deliver value and stay relevant to consumers. Here is what retailers need to know to maintain customer loyalty.

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