Connecting with Gen Z Through Effective Email Marketing

FREE ON DEMAND WEBINAR

The majority of marketer’s attention may be paid to Millennials, but Gen Z is quietly the largest generational cohort in the U.S. at nearly 74 million strong. But what makes consumers of this generation tick? And how can you better market to them and secure their loyalty?

What marketers need to know is that this generation of shoppers are a highly connected and digitally immersed all the time, particularly with brands in the apparel and footwear industries. This is why it is important that marketers focus their energies on some of today’s latest trends to cater to the Gen Z shopper. This group expects a relevant and engaging shopping experience at every touchpoint.

In this webinar session we’ll explore Gen Z’s key characteristics, their expectations of retailers, and email marketing tactics that can appeal to and engage this generational cohort.

You will learn:

• The expectations of Gen Z shoppers and how to meet them
• The latest trends marketers need to know to cater to the Gen Z shopper
• Where marketers should be expending their energies to get a Gen Z shopper’s attention
• What the Gen Z shopper is looking for that will ensure brand loyalty

• Presenter:
  	Greg Zakowicz Senior Commerce Marketing Analyst Oracle Bronto Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle Bronto and has more than 12 years of experience in email, mobile and social media marketing. His subject matter expertise stems from his experience providing retailers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, and implementation guidance and execution. Zakowicz is a frequent speaker at ecommerce events such as IRCE, Fashion Digital New York, Magento Live AU, and eTail events. He has been published and quoted by top retail publications including Multichannel Merchant, Total Retail, and Forbes. Greg is also the host of Bronto’s award-winning Commerce Marketer Podcast. You can follow him on Twitter at @WhatsGregDoing.
  Moderator:
  	Daniela Forte Content Manager Multichannel Merchant Daniela is the Content Manager for Multichannel Merchant. She covers the marketing beat including social media, email marketing, catalog marketing and other facets of the overall customer experience.

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